Amazon CEO Says Shopping Agents Are Still “Not Great”

Amazon CEO Andy Jassy said he is not worried that AI-powered shopping agents will make the retailer’s website less useful. Speaking to analysts after Amazon reported record financial results, Jassy said few customers use shopping agents because the experience is “still not great” and is not more convenient than going directly to a retailer.

His comments followed Amazon’s decision to block Meta Muse from accessing its online store in September 2026. Amazon said the assistant’s access would violate the store’s terms of use. Meta CEO Mark Zuckerberg recently said more than 10 million people in the US and Canada had set up Muse, and that it had become the top free app on Apple’s App Store, ahead of ChatGPT.

The source reports that a security researcher found a zero-day vulnerability in Muse that could let attackers access apps such as WhatsApp and email. It also cites Surfshark data identifying Muse as the chatbot that collects the most data among its competitors.

Jassy said more than 400 million customers had used Alexa for shopping in the past year, and that customer interactions had grown 570% year over year. He also said US customers who used Alexa spent 50% more per order than those who did not. The comments may signal an expansion of Alexa shopping, though the source does not report a specific plan.