TikTok launches Must Eat restaurant guides in 3 U.S. cities

TikTok has introduced Must Eat, a feature that gathers restaurant recommendations and curated lists from posts and comments on the platform. The company said the guides use more than 40 million posts and comments.

Users can browse restaurants by city and filter results by cuisine, price, rating, and location. Must Eat groups recommendations into “Everyday Eats,” for casual favorites and neighborhood spots, and “Elevated Dining,” for celebrations, special occasions, or a night out.

Select restaurants can be booked directly through TikTok using OpenTable. The feature is launching first in New York City, Los Angeles, and San Francisco. Users can find it through TikTok’s search bar, the Local feed, restaurant pages, and location links attached to videos featuring participating restaurants.

TikTok has been used to discover restaurants, with viral videos helping local businesses attract customers. Must Eat brings recommendations together in one place, putting TikTok in more direct competition with services such as Yelp and Google Maps, according to the source article.