X launches video clipping feature for creators

X has launched a video clipping feature that lets users trim videos and post clips on the platform, as it seeks to attract creators and influencer activity.

The company announced the tool on Monday. X says each clip carries a “Clip from” label linking to the original video, so viewers can find more of the creator’s content. Users can select a moment, add their own take and post it without leaving X.

X also says creators and people who make clips can earn from clip views through Original Content Rewards. The program is limited to eligible creators, with payouts based on specified levels of audience engagement. The feature appears to be a straightforward video-trimming tool, according to TechCrunch’s account.

Clipping turns longer videos into shorter, shareable segments. Influencers sometimes hire firms to make clips, and companies use those services for marketing campaigns. The technique has also been used in political campaigns.

The launch follows other efforts by X to broaden the content available on its platform. The company introduced long-form video in 2022, when it was still called Twitter. It later removed its traditional character limits and added long-form blog posts for premium subscribers. In March, X introduced “exclusive threads,” which let creators put parts of a thread behind a paywall. In July, it launched a live-streaming studio and set aside $1 million for creators who go live.