Snapchat takes aim at Partiful with new event-planning features

Snapchat is launching Snapchat Plans, a set of features for creating, sharing, and managing real-world events with friends.

Users can create a Snapchat Plan by adding a title, choosing a date and time, and inviting up to 200 friends. Invitations are delivered in one-on-one chats. Guests can respond with “Going,” “Maybe,” or “Can’t Go,” while hosts can see attendees, invite more friends, and update event details.

A new My Plans section on user profiles lets people browse their current, upcoming, and past Snapchat Plans. Visiting a friend’s profile also shows events they share. Guests can view the full guest list, change their RSVP at any time, and receive a reminder one hour before an event starts.

Snapchat says the features can support birthday celebrations, sporting events, study sessions, and weekend hangouts. The company is positioning Snapchat Plans against Partiful, an event-planning and digital-invitation platform, as young users seek dedicated apps for get-togethers instead of relying on group chats or social media.

Apple launched Invites last year with tools for creating custom invitations. Snapchat says Snapchat Plans are private and invite-only. The move expands Snapchat’s focus beyond online communication to helping friends meet in the real world, amid a broader trend of Gen Z seeking more in-person connections.