OpenAI is introducing verified Business Agents in ChatGPT, allowing users to talk directly with participating companies. The agents are intended to provide information about a company’s products or services and help users compare options.
A Business Agent may appear in a ChatGPT reply or message. Users can follow a link to see initial company information, a selection of products or services, and contact details. Companies can reserve a profile through a new Business Hub and update information about their products, services, and offers.
The feature will initially be available to eligible ecommerce and online service companies in the US. OpenAI says existing Enterprise customers and advertisers can claim their business. Shopify merchants can connect a store through Business Hub or the Shopify admin to streamline verification.
Business Hub will also provide companies with aggregated insights, including mentions and website clicks. OpenAI says individual chats with ChatGPT and Business Agents will not be shared, and insights will be available only when interaction totals meet certain thresholds.
Companies can sponsor their Business Agent for more prominent placement in ChatGPT Ads. OpenAI says sponsored placements will be clearly labeled and kept separate from ChatGPT responses.
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