Musk says Grok Bot limits were cut over high costs

Elon Musk said the cost of serving Grok Bot was “unsustainably high relative to revenue,” after users reported hitting their usage limits sooner than expected. The comments followed an X user’s request for a reset after reaching the 100% limit four days before it was due to reset.

Other X users said their usage rose while they were not using the AI agent. They reported increases from 50% to 100%, 35% to 78%, and 70% to 100%. These are user claims; the source does not independently verify them.

The reports come amid broader concerns about the financial sustainability of AI products. Tech stocks, including those of leading AI firms, fell sharply last week as investors considered the industry’s profitability. Google has also said its AI summaries have hurt search advertising revenue.

The article notes that some users of ChatGPT and Claude Code may use more tokens than their monthly subscriptions cover, raising questions about AI business models. It also points to OpenAI announcing tighter usage limits, which frustrated some users. Musk’s comments have prompted criticism on Reddit, where one thread called the change an “indirect rug pull.” The article argues that Grok Bot’s lower cap may be an early sign of further changes, including tighter limits or higher prices across AI services.