Meta launches Muse AI agent for everyday tasks

Meta has introduced Muse, a personal AI agent for consumers in the U.S. that connects to apps and services used in everyday workflows. These can include email, calendars, payments, health and fitness, smart-home, dining, shopping, music, and event services.

Meta says Muse can send emails, book travel, lower bills, fill out forms, create plans, turn recipe reels into grocery lists, send invitations, and make purchases through Link by Stripe. Shopify’s Shop Pay and 1Password integrations are planned for a later release.

Users choose which services to connect one at a time. Muse is powered by Meta’s AI model, Muse Spark. When a service has a public API, Muse can create a connection using credentials supplied by the user; otherwise, it can access the service through a browser.

Muse is initially available on the web at muse.ai, on iOS and Android, and through WhatsApp chats. Meta says it will soon come to its AI glasses. The service has a free tier, while paid plans cost $20/month for Power and $100/month for Maximum.

Meta says Muse runs in a dedicated secure computer with its own browser, called Muse Secure VM. A separate Sentinel agent runs on the same virtual machine but remains isolated from Muse. Meta claims Muse cannot see passwords or payment methods and does not share conversations or data with its ads systems. Whether consumers trust those protections remains an open question.