Apple teases October 28 reveal with “Pro and Tell”

Apple is teasing a reveal for October 28, 2026, with a campaign called “Pro and Tell.” TechRadar’s Jacob Krol reports that Apple marketing chief Greg Joswiak posted “Can’t wait to pro and tell next week” on X, alongside an image of an Apple logo being drawn. Apple also shared the graphic on Instagram with the caption “About next week…”

Apple has invited media to an experience in Los Angeles on October 28. TechRadar notes that the company used similar wording for its “Welcome Home” event, and suggests the gathering may focus on hands-on demonstrations rather than a formal keynote.

The campaign has fueled speculation about new Macs and iPads, but Apple has not confirmed what it will announce. TechRadar says reports point to 14-inch and 16-inch MacBook Pro models with OLED touchscreens, as well as a possible entry-level 14-inch MacBook Pro. Rumored chip options include the M6 and M5 Ultra; the report says the M5 Ultra debuted in the Mac mini and Mac Studio in August 2026. An M6-equipped iMac is also rumored, following the M4 model’s launch in 2024.

TechRadar also reports that an iPad mini refresh is possible, with a ProMotion OLED display, redesigned body and more capable chip among the rumored features. The current iPad mini starts at $699, £699 or AU$949, according to the report. Apple has not confirmed any of these product details.